Fergusons Downtown Co-Founder and Creative Strategist

Texas born and raised Jen Taler has always felt close to community, crediting being a part of a big family and member of the fashion industry as the catalyst for her pull to revitalize and curate Fergusons Downtown.

Raised in Oak Ridge, Texas, Taler graduated from Texas Tech with a degree in Fashion design while also jumping the fashion and buying world at Chrome in Lubbock, Texas during college. Moving west, Taler joined Zappos.com in Las Vegas as a Buyer, meeting future business partner and CEO Tony Hsieh. Following time in Sydney, Australia with Iconic.au, Taler returned to Las Vegas to help open Stitch Factory as a Partner and Creative Director.

In 2017, Taler joined with Hsieh to begin the revitalization of Fergusons Downtown, a passion project that combines community and impact with Las Vegas history and local artisans. With an anticipating Grand Opening in fall of 2019, Taler has brought a distinct eye to the project, with touches that preserve the area’s history while creating functional space for the community to connect.

“Coming from a large family, I’ve always been lucky to be surrounded by amazing people,” says Taler. “Being empowered to create a space like Fergusons Downtown to bring people together to connect, create, and inspire each other is inspiring to me, and such an honor.”

When not planning all things Fergusons, Taler spends time with her boyfriend and two cats, and supports community gatherings and events in Las Vegas.

Episode 52: Jen Taler
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